The Art of Agile Marketing: A Practice Roadmap for Implementing Kanban and Scrum in Jira and Confluence
Much has been written about agile marketing. There is an agile marketing manifesto, numerous blogs, and several books dedicated to this new category of marketing. Most of this material is excellent. The problem is that what has been written so far about agile marketing covers why and what. Almost NONE of it explains HOW to do it.
The Art of Agile Marketing will show you how to:
- Decide whether to use kanban or scrum or both
- Set up Jira Software to track all of your marketing initiatives and do it using kanban or scrum
- Set up Confluence to create all of your blog posts, web copy, press releases, brochures, ad campaigns, go to market plans, meeting notes, white papers, and other marketing assets
- Use Jira Service Desk to turn your marketing team into a service organization for the rest of your organization
- Start imperfectly, learn as you go, and continuously refine the art of agile marketing
You will learn how to implement and adopt agile in Jira Software and Confluence through stories of how an actual marketing team did it, mistakes and all.
Critical Skills All Learning Professionals Can Put to Use Today
If you could know now, what you need to know in three to five years about staying competitive in your profession, would you want to know it? Have you ever said to yourself, "If I knew then what I know now...?" If so, you may want to pick up my little book, Critical Skills Learning Professionals Can Put To Use Today.
I wrote this book as a call to action for all learning professionals to look into the future, see the new skills we need to develop to stay competitive, and to start developing those skills now. I interviewed learning professionals, crowd-sourced actions, and read tons of blogs, books, and scholarly research papers to uncover the five critical skills all learning professions need todevelop in order to remain competitive in the future.
In this book, I do not talk theory. I speak in plain language and offer simple, practical ideas that youcan put to use right away. You see, I like simple and practical. I like it when authors and theorists answer the question I always ask when I read something or hear someone give a talk. And that question is, "OK, so how do I do that?" I have tried to answer that question as many times as possible in this book, so you don't even have to ask it. This is just one reason why I think you will find this book useful.
Three other reasons include:
It is short: Designed to be read in 20-30 minutes. It is incredible what you can pack into a short book, if you take the time to get right down to the essence what what you are saying. One of my favorite quotes is from Mark Twain...paraphrased..."I would have written a shorter letter, but I did not have the time." This book is short, to the point and focused on the essence of every idea in it.
To be used as a reference: This book is designed to be used. Designed to be placed on your desk, by your monitor, and to be pulled out whenever you need a new idea or new inspiration for continuing to work in one of the new skills.
Written in the spirit of the new critical skills: Although social learning is not new, it is headed towards learning professionals like a runaway freight train. So I practice what I preach in the sense that this book is written in a series of 140 tweet-sized, 140 character messages. This demonstrates the powerof micro-blogging for learning and how powerful this medium can be.
Finally, I urge you not to take too long to start developing these five skills. One way to start is to buy the book now and start using it right away.