How to create an editorial calendar in jira on a kanban board
What is an editorial calendar
At its foundation, an editorial calendar is a planning tool. It spells out what a team will work on, who on the team will work on it, who the audience is, and where the content will be published (among a few other details). According to Joe Pulizzi, author of numerous books on content marketing, an editorial calendar is more than a bunch of topics and dates in a calendar. Pulizzi says your editorial calendar should also contain the following:
- A prioritized list of content you will publish. It is your inventory.
- Assigned content producers/editors responsible for each.
- The channels where content will be published.
- A way of mapping content to buyer personas.
Why Jira and kanban for editorial planning.
How we built an editorial calendar in Jira
Workflow: We have on our kanban board a simple five step workflow:
- In progress
- Ready for review
Issues due in October: duedate >= 2018–10–01 AND dueDate <= 2018–10–31
Issues due in November: duedate >= 2018–11–01 AND dueDate <= 2018–11–30
Issues due in December: duedate >= 2018–12–01 AND dueDate <= 2018–12–31
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