ADP Spark: Big Data Ethics Raises Big Questions

Due to the proliferation of social, mobile, cloud and connected technologies, many organizations have begun adopting big data as a means for collecting, analyzing and making strategic decisions. This has become a powerful way to unlock actionable insights across your business, but it also brings with it some concerns about big data ethics that need to be addressed.

Because accessing and storing data is so easy, some organizations "collect everything and hang on to it forever," says Ira Hunt, chief technology officer at the Central Intelligence Agency (CIA) in The Huffington Post. He adds, "The value of any piece of information is only known when you can connect it with something else that arrives at a future point in time."

It is not just the CIA collecting data like this. Major grocery store chains, investment banks and even the U.S. Postal Service have a predictive analytics function with the sole purpose of collecting and analyzing data in order to predict buyer behavior.

But what if all this data collection takes a negative turn?