My Notes: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

Here are the notes I took while reading Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, by Scott Brogan and Julien Smith.

The way you build up who you are, little by little, never moving too fast, never taking too big a bite at one time. There are occasions where you suddenly have to take a big step or a big chance.

Cushard Consequential: My Notes on Trust Agents by Scott Brogan and Julien Smith

Those come later

Build a listening station
google reader

search twitter

As you build social capital and reputation - create a spectacular About Me Page

  • Always be thinking about subjects to write about
  • Make what you write about useful to others
  • find topics - Yahoo ANswers, Linkedin Groups and Answers
  • Comment on other blogs
  • Make your opinion known
Six Characteristics of Trust Agents
  • Make your own game - stand out
  • One of us - belong to a community. Have them say "he's one of us."
  • The Archimedes Effect
  • Agent Zero - Build relationships, long before business. Develop access to networks
  • Human Artists - its about understanding people / relating to ... (dale carnegie stuff)
  • Build an Army - About developing mass = when you can get a large group to collaborate, you can achieve monumental tasks
Make Your Own Game
Set your own Rules

Action - write a gatekeeper/gate jumper list
find out who owns the old games in my area

Gatekeeper Gate Jumper
Telephone Company
Print Messages
MS Office EBay
Google Docs

Figure out your gatekeepers = decide which rules you can break

Make your own Game

Playing - start figuring out the rules - everywhere
Cheating - work around - which rules can be ignored
Playing =

You win by having goals
Have goals in each


Not cheating
Work around the status quo
Modify conditions
Selling the sames things as everyone else - differently!

Create your own rules:
"Do not go where the path may lead; go instead where there is no path and leave a trail." - Ralph Waldo Emerson

Three Rules for your new game:
  1. When you treat people well, they treat you well
  2. The wider your network, the easier it is to get things done
  3. THe more personal the relationship, the more straightforward you can be
Build a content marketing blog, commission junction

One of Us: - Be Human

Ask about other people first
Understand the culture
Promote others 12 times more than you promote yourself
Use a good picture
If you mess up, acknowledge, apologize, act
Share a bit of your personal life
Its about relationships
Trust Test

(C x R x I) / S = T

Do favors first for others - act first

Make an Impact - leave momments often

Leave name, company name
Comment on Stories, pieces that relate to my industry
Don't explicitly link
Be yourself
Add value to the post - dont say "Hey...nice post"
Leave Comments Every day

Archimedes Effect

"With a lever large enough, I can move the world" - Archimedes

Lots of power, a lot less work.
Leverage time
Leverage relationships - networking

Actions: First steps to leverage your position with an organization

Be bold about your business purpose
Be everywhere
Be a sales person
Be relentless
Be gracious
Things to Stop and Things to Start

Stop trying to find readers for your blog
Stop enabling your existing readers to talk about you
make it easy for people to share your stuff
Stop doing your own books and research
Start looking for a personal research assistant and aggregates
Stop spending money and time building your website
Starting looking at prefab solutions like wordpress and Drupal
Stop telling everyone about your new thing
Start crowdsourcing
If you can delegate, you must
Don't write a book for money, write it > leverage for credibility (it opens doors)