Guest Post: How Customer Success Can Improve Training

Two of the biggest mistakes I’ve seen vendors make when it comes to enterprise software training are: Assuming their company and products don’t need training, and not understanding the product’s actual audience.

I’ve seen the first one come from companies who like to describe themselves as “design-focused” or “product-focused.” They believe they’ve designed their products so well that they don’t need training. To be fair, the perfect product doesn’t need training … but your product isn’t perfect and it likely will never be.

The second mistake is often associated with younger B2B SaaS companies who assume that their customers are exactly like them. The problem with this thinking is that if you’re at a startup, you’re likely an innovator and a tinkerer, so you don’t need training … you’ll figure things out on your own.

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