Monktoberfest: Marketing Your Tech Talent (your own or … )

This post was originally published on the ServiceRocket blog. Included here is the lead and a link to full post.

According to Deirdré Straughan, when you have a technologist who blogs, or otherwise communicates well, it is gold for your company, and yet there are still companies out there who forbid their engineers to blog. Forbid. Can you believe that? It is remarkable that in an age of tight talent markets, content marketing, and a culture of openness and collaboration that made Silicon Valley so successful, that technology companies treat technologists this way. The very people who make these technology company so great, are forbidden to communicate with the outside world.