Monktoberfest 2013: What You Know About Talent is All Wrong

This post was originally published on the ServiceRocket blog. Included here is the lead and a link to full post.

When Paul Ford stepped to the podium at Redmonk’s Monktoberfest 2013 to give his talk, The Web and the Quest for the Perfect Document, he had a change of heart. He did not want to give his standard, canned talk. Considering the audience, he didn’t think that would be the best way to go.

Instead, he decided to take a note from comedians, who work out new material in clubs all over the country, and read excerpts from a new book he is writing. At first, I thought, “Really? He’s gonna read his book? Aren’t I supposed to hate it when people read their slides? Shouldn’t I hate it even more if someone reads a book as his presentation? Especially an unfinished book? I should. I should hate that.”