You're Either Growing or Your Dying, There Ain't No Third Direction

According to this particular survey the number one reason people in the finance and account profession leave a job is due to a lack of career development. What is most interesting is that only fourteen percent of hiring managers are will to negotiate career development opportunities as part of the hiring process.
You're either growing or your dying, there ain't no third direction.

This is insane. 

And negotiating career development could be a huge win for both parties and potentially less expensive for the employer than a negotiation focused on salary and bonus.

Think of it this way, you can go back and forth with a candidate over two or five or ten thousand dollars in the salary, make some of it bonus and some in salary, and haggle over small percentage points of proportion. Or you could just say:
“How about this, you seem to value career development. How about I just give you an annual budget of $5,000 to use specifically for career development that you can use on conferences, certification programs, professional association members, and travel expenses associated specifically with these endeavors? You decide the nature of the development and as long as it is reasonably professional in nature (not a spring break trip to Cancun an ashram or to learn new poses from a yoga guru) the expenses will be reimbursed to you up to $5,000 per year.”
People want to grow and learn. They don’t just want a job. So, help them get that. The proof is in these two quotes.
“Even if you are on the right track, you will get run over, if you are standing still.” - Roy Rogers
"Any business that tries to wait it out will be just that, out. In auto parts, you're either growing or you're dying. There ain't no third direction." - Big Tom Callahan