First Principle of Conscious Capitalism: Find your higher purpose in life
What is my higher purpose? > Think about it...
80% of money spent on health care spent on lifestyle …… disease causing….
of Heart Disease, Stroke, Cancer, Type 2 Diabetes, autoimmune diseases.
For Whole Foods:
- Educate people in principles of health diet
- Create a sustainable agriculture that is also productive
- Education business to evolve and become more conscious
Leaders have a sense of purpose
Create a great culture
Work up through Maslows Hierarchy of needs.
Purpose search: (go off site) Discover your purpose. Legacy companies need to discover it. When the company was founded……you can bet there was a higher purpose when it was founded.