Two of the biggest mistakes I’ve seen vendors make when it comes to enterprise software training are: Assuming their company and products don’t need training, and not understanding the product’s actual audience.
I’ve seen the first one come from companies who like to describe
themselves as “design-focused” or “product-focused.” They believe
they’ve designed their products so well that they don’t need training.
To be fair, the perfect product doesn’t need training … but your product isn’t perfect and it likely will never be.
The second mistake is often associated with younger B2B SaaS
companies who assume that their customers are exactly like them. The
problem with this thinking is that if you’re at a startup, you’re likely
an innovator and a tinkerer, so you don’t need training … you’ll figure
things out on your own.
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