Wednesday, December 4, 2013

LX Design Lesson from Dreamforce 2013 Keynote with Marissa Mayer

I was fortunate enough to attend the Dreamforce conference at the end of November 2013. I attended many sessions and will be writing more about what I learned from many of them. In the post, I share one lesson I learned from Yahoo CEO, Marissa Mayer about LX design. 


The one important lesson I learned from that keynote is a focus on simplicity. It is important to design by either removing all non-essential “stuff" or not adding extra “stuff" in the first place. In product design this “stuff” is features. In LX design, this “stuff” is learning modalities. Too many of them distracts learners and can even impair learning effectiveness. Don’t believe me? Look at the research in this area. Cognitive load matters.

An Important Reminder: Less is More

It is not that I (we) don’t know that less is more. It’s just that we forget. I do. When I write a training course or a blog post or a white paper, my first drafts usually have too much stuff in them. I write, and I write, and I write. My mindset is, “All this stuff has to be covered.” A product manager would be thinking, “Users need all these features, we gotta get ‘em into this release.”

Sometimes (not always, unfortunately) during the editing process, I remove as much of the extra stuff as I can. Ironic, isn’t it, that creating less takes more work than creating more. Mark Twain said it best (paraphrased):

“I would have written a shorter letter, but I did not have the time.”

Take this advice, as I try to do, and keep all non-essential learning modalities out of your work. Or better yet, try not to add it in the first place.

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