The problem with anything social (social media, enterprise social, social learning) is the 90-9-1 rule which states that 90% of people will not participate. These “lurkers” are content to read what the other 10% are producing and/or commenting on. This might not be a problem in social media as a whole, but it is a problem in corporate learning when we want 100% participation.
The good news is that you can increase participation on social learning, and there is evidence in the science that says so.
A recent research study demonstrated a positive relationship between social presence and online instruction. In short, when there was a high level of social presence, people learned better in an online environment. So that’s good, right?