Wednesday, April 10, 2013

Improving Sales Enablement with Enterprise Social Networks

This post was originally published on the Zyncro Blog. Included here is the lead and a link to full post.


According to the American Society for Training and Development (ASTD), U.S. businesses spend $15 billion per year on sales training and that many sales people find the training ineffective or less than useful. This statistic should drive business leaders crazy because it forces them to ask what they are getting from such a large investment. And this number is just in the United States. Imagine what that number would be if one includes businesses around the globe. Because of the large amount spent on sales training each year, there is great value in solving the problem of improving the effectiveness of sales enablement efforts in organizations.

The question is, “How can organizations improve sales enablement efforts, in order to get the most out of the large investment they are making in preparing the sales force to grow their businesses?” According to research, I believe there is promise in the use of enterprise social networks (ESN).


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