Mobile is everywhere. We all know this intuitively as we walk down the street or at the mall or at the airport, and observe people looking down at their mobile devices. Mobile stats are staggering. For example, there are six billion (87% of the world’s population) mobile subscribers, 300,000 apps developed over the past three years, and 1.2 billion people access the web using their mobiles. In fact, IDC research shows that by the year 2015 mobile access to the web will be more popular than accessing the web with laptop computers. There are mobile conferences (including one dedicated to mobile learning), heads of mobile job titles at various companies, and a growing number of scholarly research articles on mobile learning.